Food Flight was a retail campaign for Rhodes Waterside, a Mirvac shopping cente in Sydney. It was a promotion aimed at encouraging customers to eat at the centre. The concept of the campaign focused on the main prize, which was a flight to Uluru. We wanted to highlight the idea that the meal you were eating could be your ticket to an amazing trip.

The 'From/To' title format became a key element of the campaign. It was also adapted to promote secondary prizes and campaign activations.